
The battle to control the emotions of the consumer
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UA-12177811-1

The battle to control the emotions of the consumer
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I will be performing some of my theories and research in the areas of neuroscience and advertising at this event on February 10th at The Book Club in London. Performing, not presenting: don’t come expect brain surgery, at least not from me. That will be supplied by the experts on the rest of the...
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“Dad, I know you are going to get this job. I just know it.” Exhibit A in the Middle Class Recession. Beneath an intentionally kitsch execution, Just For Men’s advert aggressively undermines its audience’s self-worth. It’s the only language redundant middle aged executives understand. Time for More Ties Watch the ad… “I explained that advertisements...
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