“Dad, I know you are going to get this job. I just know it.”
Exhibit A in the Middle Class Recession.
Beneath an intentionally kitsch execution, Just For Men’s advert aggressively undermines its audience’s self-worth. It’s the only language redundant middle aged executives understand.
“I explained that advertisements are themselves psychologically violent acts – part of the escalating arms race between public relations and the public.”
from Douglas Rushkoff’s Life Inc