The Future Human: Advertising at the Frontiers of Consciousness

I will be performing some of my theories and research in the areas of neuroscience and advertising at this event on February 10th at The Book Club in London.

Performing, not presenting: don’t come expect brain surgery, at least not from me. That will be supplied by the experts on the rest of the bill.

I really enjoyed my last collaboration with Bad Idea, when I riffed on short fiction submissions to sketch out my approach to world-building.

Future Human, London’s New Theatre of Ideas launches at The Book Club, London, EC2A 4RH, on Wednesday February 10, 2010 with ‘Advertising at the Frontiers of Consciousness’. The event starts at 7.30 pm and entrance is £8.

  2 comments for “The Future Human: Advertising at the Frontiers of Consciousness

  1. 26/02/2010 at 12:31 pm

    Hi Matthew – I’d have liked to come along to your event but missed it, because (a) I’m in Edinburgh and (b) I didn’t know about it until I wandered onto a blog in Campaign that mentioned it.

    Anyway, I’d love it if you could share some of your thinking – do you have a document, slideshow or wahtever of the content of your talk that I could read, digest and plunder?

  2. Matthew De Abaitua
    26/02/2010 at 12:58 pm

    The discussion on the Campaign blog pertained to 118 118 campaign, and that insight came from Professor Gemma Calvert. You can watch one of her lectures on the iTunes open university podcast project. My article on neuromarketing for Bad Idea is here

    I would send you the presentation but its kinda lots of pictures that don’t make much sense without me stitching them together in the flesh

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